HOUSTON, TEXAS — The Houston Livestock Show and Rodeo has announced the appointment of Clint Pasche as its new chief marketing officer as the organization prepares to celebrate its 95th season in 2027.
Pasche will officially join the organization in mid-December, overseeing marketing, communications, merchandise and social media. His role will focus on strengthening the Rodeo’s brand, expanding community engagement and promoting its mission of supporting agriculture, education and Texas youth.
“Clint brings the strategic perspective, leadership and deep understanding of Houston that will be critical as we continue to strengthen the Rodeo’s brand and expand the reach of our mission,” said Chris Boleman, president and CEO of the Houston Livestock Show and Rodeo. “As we look ahead, we have an opportunity to tell our story in new ways, deepen our connection with audiences across Houston and beyond and elevate the year-round impact. Clint understands what the Rodeo means to Houston and the significance of the chapter ahead as we begin building toward the future with The Farm. We are excited to have him help shape how we communicate that growth and engage the community along the way.”
Pasche joins the Rodeo from the Greater Houston Partnership, where he serves as chief marketing and communications officer. His career includes leadership roles with LyondellBasell and nine seasons with the Houston Astros, where he advanced to director of marketing and brand strategy.
A Houston native, Pasche earned degrees in marketing and sports management from Texas A&M University and completed the Rice Advanced Management Program at Rice University.
“As a native Houstonian, joining the Houston Livestock Show and Rodeo at this moment is an incredible opportunity,” said Pasche. “For generations, the Rodeo has been a place where families create memories together. As someone who is deeply family-focused, that means a great deal to me. The Rodeo blends agriculture, education, Western heritage, entertainment and service in a way that is uniquely Houston. I’m honored to join the team and look forward to building on that legacy, inviting more families to be part of the Rodeo’s story and the young Texans it supports.”
The leadership announcement comes as the Houston Livestock Show and Rodeo continues investing in its future, including The Farm, a new livestock and agricultural complex along Highway 288 that will expand the organization’s year-round presence and create additional opportunities for agricultural education.
Since its founding in 1932, the Houston Livestock Show and Rodeo has committed more than $660 million to Texas youth and education, helping support future generations while celebrating the state’s agricultural heritage.
For more information, visit www.rodeohouston.com.
Source: Houston Livestock Show and Rodeo.
