Abut Pork Industry News
Pork Industry News is an independent, video-first news platform dedicated to covering the people, farms, businesses, research and issues shaping the pork industry.
Founded in October 2025, Pork Industry News provides straightforward coverage of the pork industry through news stories, featured video episodes, interviews and on-location coverage.
From the hog barn to the boardroom, Pork Industry News covers the information affecting pork production today. Coverage includes pig health and swine research, hog barn equipment and technology, manure management, genetics and nutrition, legislation and regulations, pork industry careers and internships, producer education, trade shows and conferences, state pork organizations, industry awards and the people working throughout the pork supply chain.
Featured Video Episodes & Interviews
Video is at the heart of Pork Industry News.
Featured video episodes take viewers beyond the headline through conversations with pork producers, researchers, industry leaders, agricultural businesses and the people working throughout pork production.
Pork Industry News also travels to farms, businesses, trade shows, conferences, meetings and industry events to bring viewers on-location coverage and firsthand conversations about the issues, innovations and people shaping the pork industry.
These episodes are designed to inform while also giving viewers an opportunity to meet the people behind the industry and hear their stories in their own words.
Telling the Stories of the Pork Industry
Pork Industry News was built around a simple idea: important stories are happening throughout the pork industry every day, and those stories deserve to be told.
That might mean talking with a pork producer about what is happening inside the barn, interviewing a veterinarian about swine health, learning about new equipment or technology, covering an industry conference, explaining legislation affecting producers or introducing viewers to someone building a career in agriculture.
It also means covering stories that may never become national headlines — a local pork producer giving back to a community, an employee who has spent decades caring for pigs, a student beginning a career in agriculture or a business developing technology that could change how pigs are raised.
Pork Industry News is committed to bringing those stories to a larger audience.
About the Founder: Rachel Fishback
Pork Industry News was founded by Rachel Fishback, an Iowa farmer, agricultural journalist and longtime advocate for sharing the stories of the people who make agriculture possible.
Rachel Fishback grew up in southeast Iowa. As a child, her parents raised pigs outdoors in the 1970’s and 80’s on a family farm. Today, Rachel Fishback continues farming the family’s seventh-generation ground with her brother, raising corn and soybeans. With livestock, our grain has a home to go to that stays local and grows our economy and communities.
Rachel Fishback’s agricultural experience includes 18 years of custom farming and previously owning and operating wean-to-finish hog barns. She also spent four years working in livestock construction, providing firsthand experience with the buildings, equipment and infrastructure behind modern pork production.
Rachel Fishback raised her four children around agriculture, with her family by her side. From riding in farm equipment, to jumping hog barn gates, hand feeding wean pigs, choring barns daily and involved in showing pigs and 4-H. She has also spent 18 years serving as a 4-H leader and has been involved with agricultural organizations at the local and state level. Today, you might see her kids hauling grain, livestock or at an area pork event volunteering with their mom.
That background has given Rachel Fishback a perspective rooted in agriculture. She understands the decisions producers make, the challenges of operating a farm, the importance of animal care and the network of people and businesses required to keep pork production moving.
Pork Industry News combines that agricultural experience with Rachel Fishback’s passion for interviewing people and creating video content that makes industry information accessible, interesting and easy to share.
Independent, Video-First Pork Industry Coverage
Pork Industry News is independently owned and operated, allowing the platform to follow stories throughout the pork industry and create content specifically for pork producers, industry professionals and anyone interested in learning more about pork production.
Coverage combines agricultural journalism with featured video episodes, interviews, short-form news, on-location reporting and long-form conversations.
Pork Industry News content is available through its website and across digital and social media platforms, including YouTube, Facebook, LinkedIn and TikTok, with additional programming available through AcresTV.
Whether someone is watching from a tractor cab, hog barn office, pickup, living room or desk, the goal is the same: make it easier to stay connected to the pork industry.
Our Mission
The mission of Pork Industry News is to share timely pork industry news, practical information and the stories of the people who keep the pork industry moving. Helping people in pork production share their knowledge, teaching others and giving others the opportunity to learn through our neighbors.
From pork producers and veterinarians to researchers, truck drivers, barn employees, students, educators, allied industry professionals and agricultural businesses, Pork Industry News is committed to highlighting the people behind pork production while keeping the industry informed about the issues shaping its future. Whether you’re a company of 1 or 10,000, Pork Industry News is helping educate everyone in the pork industry.
Pork Industry News — covering the people, production and progress of the pork industry.