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MOLINE, Ill. — For more than a decade, John Deere Operations Center™ has helped farmers connect their field, machine and operational data on a single platform. Now the company is taking that a step further with the introduction of JD™, an artificial intelligence assistant built into Operations Center that lets farmers put their data to work simply by asking it a question.
The launch comes alongside John Deere’s Farmer Data Commitment, a set of principles reinforcing that farmers’ data belongs to them, remains under their control, and should create real value for their operations.
Turning Data Into Conversation
JD™ gives farmers a new way to interact with the field, machine and operational data they generate every season, with the goal of improving yields, driving savings and strengthening farm profitability. Rather than digging through multiple dashboards or reports, farmers can simply ask JD™ questions such as:
- How did my fuel use during tillage this year compare with the last three years?
- How did singulation compare across my fields, and what impact did it have on yield?
- Which sprayer operator is covering the most acres per hour?
- When is the optimal time to harvest based on historical trends?
The AI assistant surfaces answers grounded in the farmer’s own data, offering a simpler way to make sense of complex operational information and act on it with confidence.
“Farmers have more data available to them than ever before, but the value comes from their ability to use it in the moments that matter,” said Jahmy Hindman, Chief Technology Officer at John Deere. “JD™ changes the experience from navigating through a sea of data to simply asking it a question. It puts advanced data analysis within reach by enabling farmers to receive answers tailored to their farm and their needs in a matter of seconds.”
Your Farm. Your Data. Your Call.
As AI tools make farm data more valuable, John Deere says farmers should remain firmly in control of it. The company’s Farmer Data Commitment lays out ten guiding principles, including that farmers control their own farm data, that John Deere does not sell farm data or use it for commodity trading or speculation, and that farmers can choose which third parties receive their data — or cut off that access at any time. The commitment also calls for transparency from dealers and connected partners, and a pledge that farmers should see clear, measurable value from their data.
“Farmers receive value from their data when they can use it to make better decisions, and we believe that value should come with control, transparency, and choice,” said Deanna Kovar, President, Worldwide Ag & Turf Division: Production and Precision Ag, Americas and Australia at John Deere. “Our view is simple: farmers should control their data, clearly understand how it is used, and benefit from the insights it can create. JD™ and the Farmer Data Commitment are part of the same vision for helping farmers put their data to work on their terms.”
Rollout and Availability
John Deere is opening a limited Early Access Program for select U.S. agricultural customers, giving eligible participants the chance to express interest in early participation. JD™ is expected to become more broadly available later this year through Operations Center on web and mobile, with an in-cab display interface to follow.
Looking ahead, John Deere plans to expand JD™’s capabilities to customers in turf, construction, roadbuilding and forestry as the technology evolves.
Attendees at the 2026 Farm Progress Show, running Sept. 1–3, can visit John Deere at Outdoor Lots 144 and 153 on West Progress Avenue to learn more about JD™ and the company’s broader approach to data and AI.
More information on JD™ and the Farmer Data Commitment is available at Deere.com/YourData.
